Welcome to Retailing Evolved

Home to Passionate Retail + E-commerce Visionaries Building Profitable Businesses Worldwide

Retailing Evolved

About Your New Home, Retailing Evolved

Inside, your product-based business is nurtured by our Retail Consultants from [IDEA] to [HOUSEHOLD NAME], and everything in-between.


Our online + offline community empowers business owners with the tools, knowledge, strategies, and resources needed to not only compete, but THRIVE profitably in today's ever-evolving retail landscape.


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Welcome to our global family of Visionaries that are goal-oriented, vision-driven, and committed to building their business "the right way".

Whether you move in for a few months, or are committed to spending your year with us making strategic decisions, you will discover exactly what you need to drive sustainable growth for your retail or e-commerce business.

Why You Should Move In

Does this sound painfully familiar?

You’ve wasted money on ads with no return. You've been charged for google-able information (Yep. We're making that a word).  Everyone seems to be telling you what to do, but no one is showing you HOW to do it - and even when you do attempt what you’ve learned, no one is there for support to make sure you are successful.

That stops the second you move in.

We've heard this so many times - you’ve read countless books, listened to numerous podcast episodes, watched countless webinars, taken the trip down winding sales funnels, spent tons of money on courses and workshops, bought vendor lists, but something is STILL missing.

Ding ding ding!  It’s Merchandising - the buzz word that no one is talking about.

And that is because most "gurus" are business generalists.

Our team has 100+ years of combined experience working exclusively with brands and retailers.

Merchandising is having the

  • right products

  • at the right time

  • at the right price

  • at the right place

  • with the right promotion

  • with the right people.

Merchandising should be the core of every product-based business (aka yours) and at the forefront of all decisions.

Here's the kicker:

All large retailers and brands are run by their merchandising departments.  It is the missing critical piece in most small and medium-sized business’ strategies and joining us here closes that gap.

If you’re still unsure of exactly what merchandising is, or why it’s needed:

It is similar to the 5 P's of marketing, but merchandising is product-facing and product driven.

Here is how you as the merchant / buyer works with other teams within your company:⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📊Merchandise Planning: to determine the financial goals and the number of items and quantities needed to hit those goals

🖌Design & Product Development: to align on what trends + items you need for the upcoming season

🚢Production: to place Purchase Orders and ensure the orders ship on time and are of your quality standards

📣 Marketing: to give direction on what products to feature and to make sure all materials reflect your brand aesthetic

🛍 Visual Merchandising: to give direction on product placement in the store physically and digitally

☎️Customer Service & Sales: to train them on the features and benefits of the products

Whether you have all of these teams, or you alone wear all of these hats, having a plan for each business area above is essential to your overall success.⠀⠀

If you aren’t approaching your decisions from a merchandising perspective, you are missing out on productivity, customers, conversion, and most of all - sales.

Who Are Your Housemates?

The Affinity Group International (TAGI) is your Property Management Team, driving your success.

Hi! I'm DeAnna McIntosh, your House Manager!

I'm the Founder and Global Retail + E-commerce Consultant at The Affinity Group International. I have been in the retail industry for 14+ years in various capacities and can't wait to share my knowledge and experience with you!  You can message me anytime here inside the House.  My job is to ensure you have a great experience and constantly see results from the strategies you implement!

Your Housemates are Retail and E-commerce Visionaries that...

  • are committed to starting and running their businesses "the right way", being strategic in all they do
  • have a long-term vision for their company
  • aren't looking for a get rich quick scheme or to "cut corners" as much as possible
  • value community over competition and understand the value of joining a family like ours where their business will be nurtured and grow with a solid support system.  We love each other.
  • know that Google University doesn't hand out degrees, and look to experts who have worked in the field and have real-life, proven strategies to teach
  • understand that it takes money to make money, and don't hesitate to invest in getting the help they need in the areas they're lacking


    at different stages of business...

  • Ideation: exploring what it takes to start a business, picking a niche, figuring out who their target customer is
  • Startup: in the process of starting their brand, brick and mortar store, or e-commerce business and taking steps to prepare to launch
  • Established and growing: have established businesses that they are looking to increase sales and productivity for and to begin dominating their niche and industry
  • Dominating and expanding: killing it and are looking for higher level strategies to continue accelerating their business growth

...and are passionate about building companies that will change the narrative and face of retail.


  • They believe that Retail is not dead, and work to prove that every single day (like we do)
  • They're looking to build a business that leaves a legacy for themselves and their families

No matter what stage you're in, there's room for you here.

What To Expect Once You Move In

We equip you with Fortune 100-proven strategies, systems, and processes that large brands + retailers utilize to drive:

sales
traffic
conversion
engagement
and productivity at a higher level.

Here's an example of the level of expertise we provide:

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After moving in, expect to have:

  • Your own Merchandising Support Team for less than the cost of a part-time employee
  • Sales, margin, conversion and traffic increases from the corporate-level strategies you implement
  • A revitalized strategic plan for your business and financial targets to hit
  • New sales channels to explore
  • Drastically less unproductive inventory and markdowns
  • A design / buying plan for your products
  • More time at your disposal to do what you love from creating and enhancing systems + processes
  • A business that is fulfilling and rewarding

What Your Move-in Process Looks Like:

  1. If you haven't launched yet:
    1. You will take our From Plan To Launch Class where you'll create your comprehensive business plan, including financial projections
  2. If you have launched:
    1. You will use our Business Strategy Template to fill in your current business strategy plans, which you will be continuously enhancing with us
  3. Next, you take a Fundamental Merchandising Class to help you adopt the "merchant mindset"
  4. Each month, we will deliver a Live Video Class on 1 specific focus topic for your business strategy
    1. Each week following, we will deliver supporting content, tools, and resources to help you dig deeper into that topic to drive immediate results
  5. Constant support through:
    1. LIVE 1:1 business reviews, office hours, co-working sessions, and chat messaging with our Retail + E-commerce Experts
    2. Additional classes, masterminds, and mentorship programs on specific subject areas, for example, buying strategy, how to price your products
    3. Articles about the latest and greatest news in our industry and how to apply the learning to our business strategy
    4. Curated events and meetups are included, and trips available within the United States and abroad

P.S. Your Home at Retailing Evolved is available on your desktop AND via mobile app!

Get inspiration you just have to share, or have questions while you're on the go?  Reach your community in seconds who can't wait to respond!

What You Have To Lose

Let's be honest (we always are), it can be scary to invest in your business.

Here's what it looks like when you don't:

  • 20% of new businesses fail during the first two years of being open
  • Only 47% of all start-up retailers are still in operation four years after their launch
  • Only 1 / 3 of businesses make it past their 10th anniversary

These statistics are largely due to poor planning - which leads to not having enough funding, or not actually having a market for your products, and numerous other issues.

This is exactly why when you move in, the first thing you do is define your overall business strategyand we then work together to enhance and refine that plan - exposing you to strategies and concepts that Google can't provide.


The Future of Retail Depends On Your Business Reaching Its Full Potential.

We're here to support you in that!

A Note From DeAnna, Your House Manager

Dear Visionary (that’s you),

DeAnna McIntosh, Global Retail Consultant  The Affinity Group International + Retailing Evolved   deanna@retailingevolved.com


First, thank you for stopping by and taking the time to allow me to speak to you via this note.  As a fellow entrepreneur, I know your time is limited, and I hope by now you have seen that we are not just another “coach”, “strategist”, “expert” or “guru” trying to sell you their course, mastermind, or signature program.  There are no funnels or sales traps anywhere on this platform.

This platform was made for YOU.  I wanted to create an interactive way for brands and retailers to receive merchandising consulting on a regular basis in a way that’s easily consumable and less cost-intensive than working with us one-on-one, for those who need it.

You deserve to have the same tools + strategies as the big brands.  Once you join us, you absolutely will.


Success is all yours,

DeAnna McIntosh
Your House Manager
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