Our online + offline community empowers business owners with the tools, knowledge, strategies, and resources needed to not only compete, but THRIVE profitably in today's ever-evolving retail landscape.
Whether you move in for a few months, or are committed to spending your year with us making strategic decisions, you will discover exactly what you need to drive sustainable growth for your retail or e-commerce business.
You’ve wasted money on ads with no return. You've been charged for google-able information (Yep. We're making that a word). Everyone seems to be telling you what to do, but no one is showing you HOW to do it - and even when you do attempt what you’ve learned, no one is there for support to make sure you are successful.
We've heard this so many times - you’ve read countless books, listened to numerous podcast episodes, watched countless webinars, taken the trip down winding sales funnels, spent tons of money on courses and workshops, bought vendor lists, but something is STILL missing.
And that is because most "gurus" are business generalists.
Our team has 100+ years of combined experience working exclusively with brands and retailers.
Merchandising should be the core of every product-based business (aka yours) and at the forefront of all decisions.
All large retailers and brands are run by their merchandising departments. It is the missing critical piece in most small and medium-sized business’ strategies and joining us here closes that gap.
If you’re still unsure of exactly what merchandising is, or why it’s needed:
It is similar to the 5 P's of marketing, but merchandising is product-facing and product driven.
Here is how you as the merchant / buyer works with other teams within your company:⠀⠀⠀⠀⠀
📊Merchandise Planning: to determine the financial goals and the number of items and quantities needed to hit those goals
🖌Design & Product Development: to align on what trends + items you need for the upcoming season
🚢Production: to place Purchase Orders and ensure the orders ship on time and are of your quality standards
📣 Marketing: to give direction on what products to feature and to make sure all materials reflect your brand aesthetic
🛍 Visual Merchandising: to give direction on product placement in the store physically and digitally
☎️Customer Service & Sales: to train them on the features and benefits of the products
Whether you have all of these teams, or you alone wear all of these hats, having a plan for each business area above is essential to your overall success.⠀⠀
Hi! I'm DeAnna McIntosh, one of your House Managers!
I'm the Founder and Global Retail + E-commerce Consultant at The Affinity Group International. I have been in the retail industry for 14+ years in various capacities and can't wait to share my knowledge and experience with you! You can message me anytime here inside the House. My job is to ensure you have a great experience and constantly see results from the strategies you implement!
Get inspiration you just have to share, or have questions while you're on the go? Reach your community in seconds who can't wait to respond!
Here's what it looks like when you don't:
These statistics are largely due to poor planning - which leads to not having enough funding, or not actually having a market for your products, and numerous other issues.
This is exactly why when you move in, the first thing you do is define your overall business strategy, and we then work together to enhance and refine that plan - exposing you to strategies and concepts that Google can't provide.
We're here to support you in that!
First, thank you for stopping by and taking the time to allow me to speak to you via this note. As a fellow entrepreneur, I know your time is limited, and I hope by now you have seen that we are not just another “coach”, “strategist”, “expert” or “guru” trying to sell you their course, mastermind, or signature program. There are no funnels or sales traps anywhere on this platform.
This platform was made for YOU. I wanted to create an interactive way for brands and retailers to receive merchandising consulting on a regular basis in a way that’s easily consumable and less cost-intensive than working with us one-on-one, for those who need it.
Success is all yours,Darlene Mitchell